Target Audience

Target Audience:

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed

A target audience can be formed of people of a certain age group, gender, marital status etc., e.g. teenagers, females, single people, etc.

 

 

Target Audience Research:

Here are a few interviews on their favourite teen movies and what they like about them. From my interview research and surveys, I've learnt that females prefer high school dramas compared to males that prefer youth dramas, especially males from urban areas, aged between 12-17 who find them more relatable.

 

 I also constructed a survey; I used whatsapp, twitter and email asking people to complete my survey on target research. This is my survey that I created: https://www.surveymonkey.com/s/V956DRF