Target Audience- is a particular group at which a product such as a film or advertisement is aimed.
There is a large number of people who watch teen films. Teenagers watch teen films as, most of the time, they can relate to the social issues which occur in these movies, as they're everyday issues teens could face. These issues could be the hierarchy of social groups within school, rivalry or conflict between groups. Teen films tend to have characters which are binary oppositions, ensuring that a wide range of teens can relate. Adults may watch teen films because they feel it could remind them of their youth, as well as contrasting how life as a teenager has changed.
Our Ideal target audience would be a female, with the interest of hanging out with their friends, shopping, gossiping with their friends, and are in the same age range of the teenagers that are in most teen films, so the age of 16-18. They would represent 'the typical girly girl', who also likes watching teen films, especially high school dramas.
Our sub genre is high school drama, targeted at teenagers and young adults. Most teen films, especially high school dramas, are about teenagers and their problems, ''coming of age''. This can teach the audience as well as interest them on important things about adolescents, sexuality, love, society, relationships, life. The relatable concept allows our target audience to connect.
Through the use of social media, we were able to reach a mass audience of teenagers who tend to spend most of their time on these sites. For example, we have a twitter page aimed at those who use this website which tend to be teenagers and young adults up to the age of 30. This is the perfect way to reach our target audience as well as interest of some adults. When people follow us, retweet and/or favourite us, it will then show up on their timeline, so their friends will be able to see it, interesting them and so on. This will increase awareness of our film .
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